Hired from search. Before the handshake.

A boutique firm does not need more slogans. It needs to be found for the problem it actually solves — OHADA, property, labour, family — by people who will pay for calm. Law firm SEO is practice-area pages that read like the room: walnut, linen, a brass lamp, no carnival.

Rullo Overdo writes for clients in Cameroon and for those instructing from abroad. The page must feel international without pretending the firm is somewhere else. Hire the work on SEO; read the product in get a law firm website.

Practice areas, not mottos

People hire a lawyer for a file, not a vision statement. Each area gets one URL, one H1, proof, and a consult tap. We do not hide a keyword list in the footer. Transactional language belongs in sentences: hired before the handshake.

Authority without spam directories

Real mentions, live work, a site other professionals can send. Fake listings cheapen a firm that already has a serious lobby. See how we treat authority and the cases in Portfolio.

The search snippet is the first brief

If the title looks like an ad network, the client who wanted a library leaves. Titles stay specific. Meta descriptions stay human. Speed stays high — a partner on a phone between hearings will not wait.

The lobby stand says the same thing

A roll-up with one consult CTA is the offline version of the H1. Match it. Then get the WhatsApp sentence.

How to hire this

Name two practice areas and send the URL. We come back with hierarchy — not a 40-page proposal. Related: hospital SEO (same calm), hotel SEO.