Landing page design that converts

A landing page is where a campaign sends people: a Facebook ad, a flyer QR code, a Google Ads click or a WhatsApp status. Unlike a homepage, it has a single goal — book, call, order or request a quote — and removes everything that distracts from it.

We design landing pages and improve existing ones with conversion rate optimisation (CRO): clearer headlines, stronger proof, faster loading and fewer steps to the action.

What makes a landing page convert

• A headline that repeats the promise of the ad or flyer
• The offer, price or deadline visible without scrolling
• Real photos and specific proof instead of generic claims
• One primary action — WhatsApp, call or a short form — repeated on mobile
• Fast loading on mobile data and tracking for the action

Example: a free consultation campaign

For Africa Future Health, a dental clinic in Etoudi, Yaoundé, we designed a website concept around a time-limited free consultation: the offer and deadline are in the first screen, each service links to a pre-filled WhatsApp message, and the same message runs on the social posts and the A5 flyer.

Conversion rate optimisation for existing pages

If you already have traffic but few enquiries, we review the page, the analytics and the path to contact, then change one thing at a time: the headline, the order of sections, the form length, the call to action. CRO pairs naturally with SEO (more visitors) and digital marketing (better campaigns).

What you receive

• Landing page design and build (or a page inside your existing site)
• Copywriting for the offer, in English or French
• WhatsApp, call and form tracking
• Matching ad, story or flyer design on request

Process

1. Brief on WhatsApp. You tell us about the business, the customers you want and what is not working today.
2. Plan and quote. We reply with the pages or pieces we recommend, the timeline and a clear price.
3. Design and build. You see the work early, comment, and we refine. No surprises at the end.
4. Launch and handover. We publish, check speed and indexing, and give you the files and access.

Frequently asked questions